HOST Stories - GAS Music gets in tune with new Gillette advert

One of the most famous lines in advertising has been reworked by HOST Salford’s GAS Music.

The team, which has been based at Salford’s Home of Skills & Technology for 8 years, was brought in to update The Best A Man Can Get for Gillette.

Tom Grennan provided the new vocals, which were recorded at RAK Studios.

Gary Hilton, Director of GAS Music said:

“It was joy to work with the brand and Tom, on this iconic campaign and great fun.

“Our Creative Director Greg had to step in with a 1,2,3,4 count for the first line to help Tom sing, which was one of several highlights on the recording day!”

The Gillette advert first appeared in1988.

GAS Music was hired by The Marketing Arm, which is part of global marketing giant, Omnicom.

HOST was established in 2012 by Salford City Council and has played a major role in establishing Greater Manchester as a leading digital city region. It’s operated by IN4 Group.

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